Virtually all Food Entrepreneurs start along the same journey. You love food and have some very special recipes that you share with friends and family. Inevitably someone says "Your food is so good! You should be selling this to other people". And so, the thought comes as "I have a great idea for a product" and your passion sends you on a fantastic "foodpreneurial" journey. But, you realize you need help as and entrepreneur in how to start a food business.

You work on your food idea with a passion, test it, sample it, receive positive and encouraging feedback and then say "maybe this is my future". You read and research to acquire all of the knowledge you can get on the Food & Beverage sector and start dreaming about starting a food business.

"Getting Out of the Kitchen" is far more complex and costly than most food entrepreneurs realize. That is where we come in as The FoodPreneur. We help you in food & beverage new product development  that is designed for greater success in two key areas; (1) getting on the shelf by understanding what products fit the retail merchandising strategy and (2) getting consumers to try your product and come back for more.

"Getting on to the Shelves" is really new product launch. This is a challenge in today's complex and sometimes confusing retail food & beverage channels - it can be costly, confusing and has a high degree of risk. Pitching the Retail Buyer is the key - the buyer decides if you get on the shelf. There is a retail market strategy for each customer and your retail buyer pitch needs to have a home run here to get on the shelf. We reduce the risk of failure buy developing a new product launch plan and creating your wining retail buyer pitch so you create a successful food and beverage brand.

"Getting on the Consumers Plate" means getting the customer to try your product for the first time and come back for more. This requires a deep understanding who your customers are and why will they take your product off the shelf. We increase the chance for getting that all important "trial"… the first time the customer puts your product in the basket. If your product is priced correctly and tasted great, they will come back for more.

We can help you achieve success, minimize the risks, budget your resources efficiently and help you achieve your dreams.

Start your journey here by  learning about Food Entrepreneurship and Food and Beverage New Product Launch and how we can help you.