The FoodPreneur

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How The FoodPreneur Programs Work

The FoodPreneur programs, OnLine Boot Camp and New Product Launch Services, address the unique challenges in the retail consumer product sector in the following ways:
  • Your product attributes are aligned with what is called retail merchandising strategy. Retailers define this the 5 R’s; namely the Right Product, Right Place, Right Time, Right Price and Right Quantity
  • You learn how to develop shelf ready products. Shelf ready products have many attributes and the important ones are packaging, labeling, size, format and price that support the 5 R’s.
  • Work with our Stage Gate method of product development that addresses the Retail Value Chain. 
  • Understand the 2 complimentary Value Propositions; the Consumer Value Proposition and separate and equally important Retailer Value Proposition (RVP). The value proposition is developing products that have a Specific, Measurable and Favorable result for the consumer and then the retailer.
  • Critical to getting on the shelf is the development of a retail buyer presentation. It is critical since buyers are inundated with new products. Your chances of successful shelf placement comes from the clear articulation of the Consumer Value Proposition and how it is aligned with the Retailer Value Proposition to the decision maker; the retail buyer.
So now you know the path to successful Food Entrepreneurship. Explore:

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